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Article
A case for AI production for campaign & consumer testing
Written by the founder of Myth Group, this article lays out an overview of AI production for market research.
Research
The benefits of pre-concept testing
This article examines case studies and explores the benefits of pre-concept consumer testing. Primarily written by Deep Research, a research assistant AI by OpenAI.
Research
Overview of consumer goods campaign testing
A research article covering the current state of pre-concept testing for consumer goods.
External Article
Myth | Dropbox Featured Studio
A studio feature about how Myth uses a variety of Dropbox tools,
External Article
Myth | Marketing Week
An article in Marketing Week about Myth Studio's effectiveness in remote collaboration, utilising a global team beyond our London office keep up production around the clock.
External Article
Pre-testing ads is not divisive, it’s a no-brainer | Marketing Week
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