AI video production for faster, smarter creative testing
Myth Labs is a London-based AI production studio that builds research-ready video and localisation tests in days, so you can test more ideas with greater confidence before you shoot.
Trusted by leading global brands
About Myth Labs
London's AI Production Powerhouse
With clients across advertising, FMCG and sport, we help brands and marketers gain an advantage in the fast moving world of AI.
Our team is committed to ongoing R&D, whilst our projects are led by experienced producers, AI-directors and editors.
The result: photorealistic video you can trust for research, pitches and campaigns.
Innovation
First movers in AI animatics for market research, constantly refining our pipeline.
Reliability
Consistent delivery, strict NDAs, and a production process brands can depend on.
Expertise
Backed by Myth Studio's decade of experience in advertising and content production.
Human‑Led, AI‑Fuelled
Senior creatives guide every frame. AI handles scale and speed, people handle story.
Izzy Hill
Head of Client Success
James Finlay
Chief Technology Officer
"The Myth team have become a key partner for us at Pepsi. They have supported how we glean insights on communications, in a more iterative way, enabling us to test and learn, with speed and agility. The Myth team are collaborative, efficient and effective – and I look forward to continuing the partnership!"
Cathy Graham KiddSenior Marketing Director, Pepsi GlobalWhat we do
AI Animatics
Research-ready AI video that feels close to the final film, used for pre-production testing and concept validation.
- 30-60s spots
- Storyboards brought to life
- Sound design included
AI Localisation
Adapt existing creative to new markets by changing dialogue, ethnicities, locations and cultural cues.
- Multi‑language variants
- Culturally relevant casting
- Consistent brand assets
AI Consulting
Custom AI solutions around your creative and research workflows (e.g. bespoke tools, pipelines, automations).
- Bespoke project support
- Internal demos & pilots
- Advisory on AI in testing
AI Video Production
Photorealistic AI video for advertising, branded content and campaigns. Produced by our London studio with speed and flexibility.
- Ads, brand films and content
- 5 to 10 day turnaround
- Multi-market versioning
Got a brief? Get a free estimate in 24 hours
Tell us what you need and we'll come back with a quote, timeline, and approach.
How it works
Streamlined production for rapid results.
Discovery Call
Clarify objectives, audiences, research methodology, desired length. Agree deliverables & timelines.
Casting & Environment Tests
We design characters and environments. You review stills and short motion samples to approve look & feel before full build.
Video Delivered
Full animatic produced with sound design and pacing. Delivered in your agreed formats, ready for research.
Localisation & Versioning
Optional localisation variants, versioning for different markets, and optimisation based on testing feedback.
Ready to get started? Book a discovery call and we'll scope your project together.
Get in touch →Featured Work
Stills from recent AI animatics produced for concept testing and market research.
Every frame is AI generated, designed for research-grade realism.
Browse our case studies and resourcesFrequently Asked Questions
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Whether you have an upcoming test, a script to visualise, or questions about AI animatics, we're here to help.
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Studio
205-215 Mare Street
London, E8 3JS