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Pricing

Pricing

Brief-led pricing for AI video production and localisation

Myth Labs pricing is brief-led. Research animatics sit between £4,000 and £15,000 per route. Broadcast campaigns, including per-market localisation, sit between £15,000 and £120,000+ depending on scope.

Prices in GBP. USD figures are approximate equivalents at current rates.

Track 1

Research animatics

Buyer: Insight and strategy leads

Test creative routes before committing production budget. Decisions made on pacing, narrative, response.

Boardomatic research test

£4,000 to £8,000
approx. $5,100 to $10,200 per route
per route

Lighter execution for early-stage concept testing. Illustrated or rough photoreal, faster turnaround, two rounds of revision. Designed for the earliest stage of creative narrowing.

Photoreal research animatic

£10,000 to £15,000
approx. $12,700 to $19,000 per route
per route

Full cinematic AI execution. Photorealistic visuals, sound design included. At parity with traditional illustrated animatics on price, with broadcast-quality visuals that test the idea, not the production.

Multi-route test pack

£15,000 to £55,000
approx. $19,000 to $70,000 per pack
per pack

Three to five routes in matched style. Range reflects boardomatic or photoreal execution and pack size. Common asset development amortised across routes. Designed for in-test comparison.

Iterative test programme (retained)

from £25,000
approx. from $32,000 per quarter
per quarter

Ongoing animatic pipeline for insight teams running multiple waves. Pre-committed capacity, faster turnaround per route. Quarterly minimum, indicative starting figure for boardomatic-led programmes. Photoreal-led programmes scope higher.

Track 2

Broadcast campaigns

Buyer: Brand marketing, agency producers

Production-grade assets for broadcast, paid social, OOH-adjacent placements.

Single broadcast asset

£15,000 to £45,000
approx. $19,000 to $57,000 per asset
per asset

One hero spot, 15 to 60 seconds. Broadcast-quality AI production, full music and sound design, edit variants for placement.

Multi-asset campaign

£40,000 to £120,000+
approx. $51,000 to $152,000+ per campaign
per campaign

Hero plus cutdowns, social variants, market versions. Usage and licensing included. Larger campaigns scoped on brief. Production timeline four to eight weeks.

Localisation for broadcast

£15,000 to £45,000
approx. $19,000 to $57,000 per market
per market

Adapt an existing broadcast asset for a new market. Supers, voiceover, re-cast talent, environment cues and audio adjustment depending on scope. Pricing reflects production work plus per-market IP clearance, talent rights, music licensing and indemnification. Sits at parity with a single broadcast asset because the legal and licensing burden is equivalent, not because production work is identical.

What sits behind the numbers

Production work

Concepting, AI generation, sound design, edit, revisions. The bulk of every research animatic and a meaningful share of every broadcast asset.

IP, licensing and indemnification

Per-market clearance, talent rights, music licensing, and Myth Labs carrying the indemnification burden. Material on broadcast and per-market localisation, lighter on research.

Studio capacity

Producer time, project management, dedicated AI engineer hours. Retained programmes pre-commit this capacity, which is why they unlock faster per-route turnaround.

What is not in scope

Third-party research fielding, qualitative recruitment, paid media spend and clearance fees outside of Myth Labs production are quoted separately or by your other partners.

Pricing FAQs

Frequently asked questions about pricing

How much does AI video production cost in the UK?
Myth Labs pricing is brief-led. Research animatics sit between £4,000 and £15,000 per route depending on whether you commission a lighter boardomatic test or a full photoreal animatic. Broadcast campaigns sit between £15,000 and £120,000+ depending on asset count, variants and usage rights. Per-market broadcast localisation sits between £15,000 and £45,000 per market.
What does a research animatic cost?
A boardomatic research test from Myth Labs sits between £4,000 and £8,000 per route for lighter, faster execution. A full photoreal research animatic sits between £10,000 and £15,000 per route, at parity with traditional illustrated animatics on price. Multi-route test packs run £15,000 to £55,000 depending on tier and pack size.
How much does an AI TV commercial cost?
A single broadcast AI video asset from Myth Labs sits between £15,000 and £45,000, covering a hero spot of 15 to 60 seconds with music, sound design and edit variants. Multi-asset broadcast campaigns with cutdowns, social variants and market versions sit between £40,000 and £120,000+. Per-market localisation of an existing asset also sits between £15,000 and £45,000 per market.
How much does broadcast localisation cost?
Per-market broadcast localisation from Myth Labs sits between £15,000 and £45,000 per market. Pricing reflects three things in addition to production work. Per-market IP clearance. Talent rights and music licensing. And Myth Labs carrying the indemnification burden for each territory. The production work is lighter than a new build, but the legal and licensing burden is equivalent, which is why per-market localisation sits in the same range as a single new broadcast asset.
Is AI video production cheaper than traditional production?
Yes. Traditional broadcast production typically sits above £100,000 for a campaign with full crew, locations and post. AI production at Myth Labs delivers broadcast quality at a fraction of that, typically £15,000 to £120,000+ for a campaign depending on scope. Research animatics at Myth Labs are at parity with traditional illustrated animatics on price, with cinematic quality.
What is the minimum project size for Myth Labs?
Myth Labs minimum engagement is £4,000 for a single-route boardomatic research test. Below that threshold, briefs are usually better served by self-serve AI tools rather than a studio. Myth Labs is set up for brands, agencies and insight teams with a defined commercial brief.

Tell us the brief. We will tell you the price.

Send a brief or book a 15-minute call. We will scope the work and come back with a firm number, usually within one working day.

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