Myth labs is a team of AI designers that specialise in creating pre-visualisations for consumer testing.

Myth Labs is a highly specialised AI-production department that grew out of Myth Studio, an animation studio in London. After Myth Studio created a single AI-animatic in 2024 as part of a larger project, the value of this new technology for market stimulus testing was immediately apparent.

Since then, Myth Labs has created over 80+ animatics and worked with some of the biggest consumer goods brands. Through experience, research and development of our processes, the Myth Labs team understands how to deliver AI-video for consumer testing at speed and at scale.

Features of Myth Labs

As an early leader in AI video production, we're committed to maintaining a best-in-class service

80+

Animatics Created

High Speed

We work quickly, with the ability to turnaround projects in just days if needed. Through an international network, development can be expedited & progress can continue around the clock.

Ability to Scale

Need a large number of animatics tested? Myth labs can scale production to meet your needs.

Photorealism

We strive to create animatics & video that has an 'as-real' quality, meaning researchers can get an accurate as possible test result.

At the Forefront of AI

Through experience, the Myth Labs team remains steadfastly at the forefront of AI production. Due to consistently working to tight constraints, we implement new AI tools and techniques into our workflow as soon as they are developed.

Testimonials for Myth Labs

The Myth team have become a key partner for us on Pepsi. They have supported how we glean insights on communications, in a more iterative way, enabling us to test and learn, with speed and agility. The Myth team are collaborative, efficient and effective – and I look forward to continuing the partnership!

Cathy Graham Kidd

Senior Marketing Director – Pepsi Global

We are also incredibly grateful for the tremendous support we’ve received from you. The animatics were developed on time and with excellent quality. The process was flawless, and we also appreciate the great work environment and positive energy from day one, even though this was our first collaboration. We’re confident it’s the first of many projects we’ll work on together in the future. Have a great weekend! We’ll be in touch soon about new projects.

Natalia Gamarra

Co-Founder & Managing Director - Springtime