Your IP. Your Data.
Our Standards.
Myth Labs is an AI production studio. We use generative AI tools alongside traditional animation, design, and compositing. This page explains how we protect your intellectual property, handle your data, maintain creative oversight, and draw ethical boundaries.
Trusted by leading global brands
Our Commitments
Six pillars that govern every project we take on.
Full IP Ownership
Clients receive full, perpetual, worldwide usage rights to all deliverables. No residual licence, no royalty, no restriction. Where generative AI tools are involved, we ensure outputs are cleared for commercial use and track which tools were used across every project.
Tool & Model Transparency
Every project includes documentation of the AI tools and workflows used. We select tools based on what is best suited to each brief — and we disclose everything. If your organisation maintains an approved models list, we work exclusively within it. For localisation work we run our proprietary Agent Myth AdLocalise pipeline.
Client Asset Protection
Client assets are never uploaded to public platforms or shared training environments. We operate through enterprise or API-tier access with contractual guarantees that inputs are not used for model training. Materials are handled on a project basis and not retained beyond the agreed archival period.
Human Oversight
Every output is reviewed, refined, and approved by a human creative before it reaches you. AI-generated elements are treated as raw material — composited, colour graded, edited, and art directed by our team. Client review and approval gates operate as they would on any traditional production.
Voice, Likeness & Consent
We only generate synthetic voice or likeness with explicit, documented consent or using fully licensed stock voices and characters. We do not produce deepfakes or impersonations without consent. Where voice cloning is involved, consent and usage scope are agreed in writing before production begins.
Brand Safety & Content Standards
We will not produce content designed to mislead, deceive, or manipulate. This includes misinformation, politically deceptive content, and material that would require disclosure as AI-generated under emerging regulatory frameworks such as the EU AI Act.
When AI Is Not the Right Tool
Not every brief benefits from AI production, and we will tell you when that is the case. Myth Labs exists within a broader studio, Myth Studio, that has been producing high-end animation and motion design for broadcast clients for years. We are not ideological about the tools — we are interested in the best outcome for the work.
""The Myth team have become a key partner for us at Pepsi. They have supported how we glean insights on communications, in a more iterative way, enabling us to test and learn, with speed and agility. The Myth team are collaborative, efficient and effective – and I look forward to continuing the partnership!"
Cathy Graham KiddSenior Marketing Director, Pepsi Global
Proven results
Featured Case Studies
Real-world examples of how global brands use Myth Labs for AI-powered creative production.
Frequently Asked Questions
Does Myth Labs own any rights to the work it produces?
Is my brand data used to train AI models?
Does a human review every output?
Can Myth Labs work within our approved AI models list?
How does Myth Labs handle voice cloning and likeness?
What documentation does Myth Labs provide about AI tools used?
About this article
Written by James Finlay, Creative Director at Myth Labs. Reviewed for accuracy by Izzy Hill, Head of Client Success. Based on our production experience and industry research.
Questions About Our AI Governance?
If your organisation has specific AI governance requirements, get in touch. We work with legal, compliance, and procurement teams and provide whatever documentation you need.
Contact Myth Labs