Agent Myth AdLocalise —
Proprietary AI Ad Localisation Technology
Agent Myth AdLocalise is Myth Labs' proprietary AI ad localisation technology. It combines face-swap re-casting, voice cloning with lip-sync, visual resynthesis of text and environments, and cultural adaptation into a single pipeline — purpose-built for advertising work, not adapted from a generic face-swap tool or off-the-shelf dubbing service.
What Agent Myth AdLocalise does
Four capabilities in one pipeline, run together rather than chained across separate tools.
Cultural re-casting
Face-swap with synthetic or licensed talent to reflect the local audience, frame by frame, with the original performance and direction preserved.
Voice cloning with lip-sync
Voice cloning preserves the original actor's tone in a new language, with visual lip-sync that matches the new phonemes accurately.
Visual resynthesis
On-screen text, signage, packaging, and landmarks rebuilt per market — so the ad reads as locally produced, not retrofitted.
Cultural adaptation
Regulatory copy, dietary cues, customs, and category-specific compliance handled per market as part of the versioning brief.
How it works
A four-step pipeline that takes an approved master film into a complete set of market variants. The underlying models and prompts are proprietary; the workflow is standard production discipline.
Brief and master in
We take an approved master film, the talent and music agreements, and the per-market brief: languages, talent direction, regulatory notes.
AdLocalise pass
The proprietary pipeline runs face-swap, voice clone, lip-sync, and visual resynthesis against the master, in parallel for every market in scope.
Human QC
A senior creative reviews every variant for fidelity, continuity, brand mark accuracy, and regulatory compliance before delivery.
Delivery
All market variants delivered together in the specs the research partner or broadcaster needs, typically inside five working days.
Markets and turnaround
A typical brief covers 3 to 12 markets, with all variants delivered together in under five working days. Larger rollouts add QC time per variant rather than restarting the pipeline.
For background on how this fits inside a wider campaign, see our concept pages on multi-market versioning and face-swap localisation.
Built for ad agency and brand workflows
AdLocalise is procurement-friendly, NDA-bound, and IP-clean. Every output is reviewed by a human creative before delivery. Voice cloning and likeness work require explicit consent or fully licensed synthetic talent. Outputs are cleared for commercial use, with full documentation of the AI tools and workflows used available to clients as standard.
The full set of standards — IP ownership, client data protection, tool transparency, human oversight, and ethical limits — is documented on our AI Trust & Governance page.
See it in action
Our anonymised AI Localisation case study walks through a recent multi-market versioning brief end to end — what the master was, what changed per market, and how the variants were delivered together inside a single research cycle.
Read the case studyReady to localise a campaign?
Book a 15-minute demo and we will walk through a recent AdLocalise project, the typical workflow, and what your brief would look like.