Skip to content
AI video localisation showreel
Global Content Adaptation

AI Localisation Agency
for Global Video Campaigns.

Myth Labs is a London-based AI localisation company that adapts video campaigns across markets, changing cast, dialogue, settings and cultural detail so every version feels native.

Book a 15-min intro callRequest a Sample

Trusted by leading global brands

PepsiCoPepsi7UPCopa90Revolt LondonSpringtimeKlick HealthNestlé

What is AI localisation?

AI localisation is the process of adapting video content for different markets using artificial intelligence rather than reshooting with local crews. An AI localisation agency like Myth Labs takes a finished campaign or hero asset and changes the cast, dialogue, on-screen text, settings and cultural references so the ad feels native in each target market. Myth Labs creates ad localisations for market testing or broadcast.

Traditional localisation requires separate productions for every market: new actors, new locations, new voiceovers. AI localisation replaces that with a digital pipeline. Our proprietary technology, Agent Myth AdLocalise, handles face-swap re-casting, voice cloning with lip-sync, visual resynthesis of text and environments, and cultural adaptation of product packaging and landmarks.

The result is broadcast-quality localised content delivered in days rather than weeks, at a fraction of the cost. Brands working with Myth Labs typically localise across 3 to 12 markets from a single master asset, with all variants delivered within five working days.

AI localisation example showing culturally adapted video content for different global markets

How it works

Our localisation services

For animatic testing or broadcast

AI-localised energy drink ad with skateboarder at LA skatepark — example of adapting an existing campaign for a new market
01

Adapt existing campaigns

We take your finished campaign or hero asset and adapt it for new markets, changing cast, settings, language and cultural detail.

AI-localised ad showing friends enjoying noodles at a vibrant East African restaurant — multimarket animatic testing example
02

Multimarket animatics for testing

We create animatics built for research, delivered across multiple markets simultaneously so you can test concepts globally from day one.

AI-localised fitness brand ad with CrossFit coach in gym — bespoke localisation example for sports and wellness content
03

Bespoke localisation

Whether it's a social campaign or an e-learning series, our AdLocalise technology adapts any video content to your requirements.

Deep Adaptation Technology

Going far beyond simple lip dubbing, Myth Labs has developed purpose-built localisation technology — Agent Myth AdLocalise — that we use to localise video at speed, scale and quality.

Cultural Re-Casting

Modify the ethnicity and demographics of your actors to reflect the local population, ensuring better representation and higher engagement.

AI-localised ad showing friends sharing food and drinks at a street market — cultural re-casting example for Latin American market

Visual Resynthesis

Change on-screen text, signage, and product packaging to local languages. Swap background landmarks to ground the ad in the local market.

AI visual resynthesis example showing Korean street scene with localised signage, text and environment

AI Dubbing & Lip Sync

Voice cloning preserves the original actor's tone while speaking a new language. Visual lip-sync technology modifies mouth movements to match the new phonemes perfectly.

AI-localised ad showing family laughing over calamari at a seaside restaurant — dubbing and lip sync example for English-speaking market

AI-generated localisation examples

Localised Creative Across Every Category

From beauty and wellness to food and beverage, our AI localisation adapts brand campaigns to feel authentic in every market — matching local talent, settings and cultural context.

AI-localised cosmetics brand campaign showing scientist in laboratory with Vitamin C serum — adapted for skincare market localisation
Beauty & Cosmetics
AI-localised children's vitamin brand campaign with mother and toddler in kitchen — adapted for family health product market testing
Family & Wellness
AI-localised natural skincare brand campaign showing woman reclining outdoors applying body butter in a sunlit garden setting
Natural Skincare
AI-localised men's grooming brand campaign showing man applying recovery oil in bathroom — adapted for male personal care market
Men's Grooming
AI-localised premium chocolate brand campaign with artisan dark chocolate bar and cocoa beans — adapted for luxury confectionery market
Luxury Confectionery
AI-localised olive oil brand campaign showing grandmother cooking with fresh ingredients in rustic Mediterranean kitchen
Food & Beverage
Client Work
PepsiCo
Pepsi7UP

PepsiCo Global Partnership

Myth Labs works with PepsiCo's global brands to deliver research-ready AI-driven pre-visualisation across multiple markets, enabling faster decision-making and more efficient creative testing.

"

"The Myth team have become a key partner for us at Pepsi. They have supported how we glean insights on communications, in a more iterative way, enabling us to test and learn, with speed and agility. The Myth team are collaborative, efficient and effective – and I look forward to continuing the partnership!"

Cathy Graham Kidd
Cathy Graham KiddSenior Marketing Director, Pepsi Global
AI-generated image: Hand holding Pepsi bottle at outdoor event, example of AI localisation visual for beverage brand campaign
Result

AI content delivered in 5 days or less

Frequently asked questions

What is AI localisation?
AI localisation uses artificial intelligence to adapt video content for different markets. It changes dialogue, casting, on-screen text, settings and cultural references so that a single master asset can be versioned for multiple countries without reshooting.
How does AI video localisation work?
The process starts with a finished campaign or hero asset. AI models re-cast talent to reflect local demographics, translate and re-voice dialogue using voice cloning, modify lip movements to match new phonemes, and swap visual elements like signage, packaging and landmarks.
How much does AI localisation cost?
Pricing depends on the number of markets, languages and the level of adaptation required. AI localisation is typically 60-80% less expensive than traditional reshoots because it works from existing footage rather than producing new content from scratch.
What languages can AI localisation cover?
AI localisation can cover virtually any language. Common requests include European languages (French, German, Spanish, Italian, Portuguese), Asian languages (Mandarin, Japanese, Korean, Hindi, Arabic) and African languages. Voice cloning preserves the original actor's tone regardless of language.
How long does AI localisation take?
Myth Labs typically delivers localised variants in 3-5 working days per market. Multiple markets can be processed simultaneously, so a 10-market project does not take 10 times longer than a single-market project.
What is the difference between AI localisation and traditional localisation?
Traditional localisation requires reshoots with local actors, new locations and separate production crews for each market. AI localisation adapts the original footage digitally, changing faces, voices, text and environments without a camera. This makes it faster, cheaper and more scalable.

Ready to Go Global?

Myth Labs is a London-based AI production studio trusted by global brands. Stop limiting your best creative to one market.

Start Localising

Related service

AI Animatics

Research-ready animatics delivered in days, not weeks.

Related service

AI Video Production

End-to-end creative production powered by generative AI.

Trust

AI Trust & Governance

How we handle IP, data and ethical AI production.