Reliable animatic testing with AI video

Myth Labs is a team of AI specialists that produce storyboards, animatics and videos for testing advertising creative. Quickly validate ideas before investing in production. All done for you in a matter of days.

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“The Myth team have become a key partner for us at Pepsi.  They have supported how we glean insights on communications, in a more iterative way, enabling us to test and learn, with speed and agility.  The Myth team are collaborative, efficient and effective – and I look forward to continuing the partnership!”
Cathy Graham Kidd
Senior Marketing Director, Pepsi Global
Validate

Get comprehension early in testing with fully realistic imagery.

The customer's opinion is the only one that matters. By testing your creative with a photorealistic AI market stimulus video, animatic or storyboard, you can quickly and accurately find out which ideas to take forward, and which ideas to leave behind.

Optimise

Quickly test alternate scenes to discover the most impactful sequence.

Once you have an overall campaign idea that is testing well with customers, Myth Labs can work with you to create variant versions, allowing you to optimise your campaign further.

Localise

Get culturally-specific insights with localised versions.

Myth Labs can provide full localisation services. Animatics can be versioned to include different languages, ethnicities, environments and cultural considerations.

AI production done for you.

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Zero technical experience required

Myth Labs is a team of specialist AI-animators that will create your videos for you. Simply get in touch to discuss your brief, and we'll create all the materials you need to start testing.

Script & Deliverables Discussion

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Casting & Motion Test

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Tweaking & Delivery

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Get specific details about our rates, timelines and services, straight to your inbox.

By recieving our rate card, you agree to join our mailing list, where we share up-to-date insights about AI in consumer testing. You can unsubscribe any time. See full terms and conditions.
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Contact Myth labs

For a more in-depth discussion or to get an accurate quote, get in touch.

Office

Unit 56a, 124-128 Barlby Road, London, W10 6BL

FAQs

Have more questions?
Speak to one of our team members.

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How long does it take to create an animatic?

Typical turnaround is 1-2 weeks, depending on feedback time and project requirements. Each stage takes just a few days, so project time depends on feedback and iterations. If you require an expedited delivery, let us know. Myth Labs can increase production to deliver in just a few days, although this will incur rush fees.

Can I use AI generated video in our final broadcast?

Myth Labs only licences our productions for internal use and testing purposes only.

I can create AI videos and images myself, why should I work with Myth Labs?

There are many AI video & image tools available, and most are relatively easy to use. However, when it comes to creating coherent narratives, consistent characters, and adding extra production layers such as sound design, the tasks quickly add up. Myth labs is a team of specialists, from animators and directors to creative technologists, delivering a high quality AI-powered production service, at speed and at scale.

What is the pricing model for Myth Labs services?

Once we understand the size and time constraints of your project, we'll provide a quote based on your deliverables. The quote will include a set number of iterations, and include a cost for further updates, optimisations and localisations.

How do you handle confidentiality and protect our intellectual property?

We kick off every project with a clear non-disclosure agreement (NDA) to make sure your information is legally protected right from the start. We use a high level of cyber security for all our data, whether it's stored or sent online, so your content stays safe. Plus, only the team members who need to see your info get access to it, and we routinely check our security systems to keep everything secure. In short, Myth Labs takes every step to ensure your creative concepts and intellectual property remain completely confidential.

© 2025 Myth Labs is a trading name of The Animation Station London LTD. All rights reserved.